[The Truth About ZYRE 03] Is it the revolutionary Rubber that will change the times, or will it end up as a "wild horse"?

ZYRE 03 was released on October 1, 2025. It is an innovative product that stands apart from BUTTERFLY’s era-defining Rubbers, TENERGY and DIGNICS, but in Japan its price of over 10,000 yen, along with its original structure and Impact feel, sparked divided opinions.

Eight months after its release (as of June 2026), how has the market reacted? We want to examine "what happened to ZYRE after that."

It seems the "monster" BUTTERFLY sends out into the world keeps evolving each time

　ZYRE 03, released by Tamasu (BUTTERFLY) on October 1, 2025 (hereafter "ZYRE"), is a revolutionary Rubber that not everyone can handle. Looking back, BRYCE was born in 1997, when speed-enhancing adhesives (glue) were at their peak. It opened up a new frontier called the "tension" category, which increased bounce by putting the Rubber under tension, and pushed the market price for inverted Rubbers from around 3,000 yen to 5,000 yen. But at the time, glue performance dominated the scene, and it could be said that the Rubber’s true performance was hidden. Meanwhile, TENERGY, released in 2008 in anticipation of a ban on glue, got off to a quiet start at first, but after glue was banned it became a runaway hit. It established the "spin tension" category.